Traditional TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and onl

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